Social media marketers are constantly looking for ways to increase their ROI and save time. However, managing numerous accounts and building a community require repetitive, time-consuming procedures.

Social media scheduling tools offer more than a convenient way to queue items. The appropriate tools improve your whole social media management process. It gives you more time to publish amazing content and communicate with your followers in real-time.

In this comprehensive guide, you’ll learn about social media scheduling tools that save teams time and help them achieve outcomes with their marketing.

1. Hootsuite:

Hootsuite is a veteran of the social media management game. It offers a comprehensive platform for scheduling and managing content across various social media channels. With Hootsuite, users can schedule posts, track engagement, and manage multiple accounts from a single dashboard. The tool supports major social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more. Its user-friendly interface and robust analytics make it a favorite among businesses of all sizes.

Free Trial: Hootsuite provides a 30-day free trial for its paid plans.

Pricing: Paid plans of Hootsuite start at $99 per month and go up based on the features and number of users.

Links: https://www.hootsuite.com/ 

2. Buffer:

Buffer is a straightforward and efficient scheduling tool that simplifies social media management. Users can schedule posts across different platforms through a user-friendly interface, including Facebook, Twitter, LinkedIn, and Instagram. Buffer also provides analytics to track the performance of your posts and optimize your content strategy. One notable feature is the ability to create a posting schedule, ensuring consistent and timely content delivery.

Free Trial: Buffer provides a 14-day free trial for its paid plans.

Pricing: Paid plans of Buffer start at $6 per month, and custom plans are available for larger businesses.

Link: https://buffer.com/ 

3. Later:

Later specializes in visual content scheduling, making it an ideal choice for businesses that heavily rely on platforms like Instagram. This tool allows users to plan and schedule posts, including images and videos, in advance. Later also provides a visual content calendar, helping businesses maintain a cohesive and well-planned Instagram feed. With user-friendly features like drag-and-drop post scheduling and hashtag suggestions, Later is an excellent choice for those who prioritize visual storytelling.

Free Trial: Later provides a 14-day free trial for its paid plans.

Pricing: Paid plans start at $16.67 per month and vary based on the features and the number of social profiles.

Link: https://later.com/ 

4. CoSchedule:

CoSchedule is a comprehensive marketing calendar that includes social media scheduling features. It goes beyond just scheduling posts, offering a centralized platform for planning all marketing activities. Users can create and manage marketing campaigns, schedule social media posts, and collaborate with team members. CoSchedule’s robust analytics help businesses track the performance of their campaigns, ensuring that marketing efforts are aligned with overall business goals.

Free Trial: CoSchedule provides a 14-day free trial.

Pricing: Paid plans of CoSchedule start at $19 per month and vary based on the features and the number of users.

Link: https://coschedule.com/ 

5. Sprout Social:

Sprout Social is a versatile social media management tool that combines scheduling, analytics, and engagement features. It supports scheduling posts across various platforms and provides detailed analytics to measure the impact of your social media efforts. Sprout Social also facilitates social listening, allowing businesses to monitor conversations relevant to their brand. The tool’s collaboration features make it an excellent choice for teams working together on social media strategies.

Free Trial: Sprout Social offers a 30-day free trial.

Pricing: Sprout Social’s pricing starts at $249 per month. 

Link: https://sproutsocial.com/ 

6. Planoly:

For businesses with a focus on visual content, Planoly is a standout scheduling tool, specifically designed for Instagram. Planoly allows users to plan, schedule, and analyze their Instagram posts and stories. With a grid preview feature, users can visualize how their feed will look before scheduling posts, ensuring a cohesive and aesthetically pleasing Instagram profile. Planoly also supports hashtag management, making it easier to maximize reach and engagement. 

The tool’s analytics provide insights into post performance, audience growth, and the best times to post, empowering businesses to refine their Instagram strategy for optimal results. As an Instagram-centric scheduling tool, Planoly complements other social media management platforms and enhances the overall efficiency of a comprehensive digital marketing strategy.

Free Trial: Planoly provides a 7-day free trial for its paid plans

Pricing: Paid plans start at $14 per month and vary depending on additional features and the number of Instagram accounts.

Link: https://www.planoly.com/

Conclusion:

In conclusion, effective social media management is crucial for businesses looking to make a mark in the digital landscape. The top 6  scheduling tools mentioned – Hootsuite, Buffer, Later, CoSchedule, Sprout Social, and Planoly – offer diverse features to cater to different business needs. Whether you are a small startup or an established enterprise, integrating these tools into your social media strategy can save time, enhance consistency, and ultimately contribute to the success of your online presence.